iPadded my Kindle
January 31 2010 Leave a comment
I have so many thoughts on the iPad at this moment, and you can check a few posts below to see why I thought a netbook would have been the better option (and Steve Jobs slamming netbooks during his keynote actively shat on that idea ever materializing), so I thought I would share one specific opinion. It’s not even that complex of an idea.
Will the iPad kill the Kindle? No. First of all, “____-killers” is a buzzword just like any other designed to hype up everyone except the actual consumer (press, shareholders, etc). But most importantly, what Amazon has is a household brand name. Everyone should know what a Kindle is. Maybe it’s not the most ubiquitous of tech brands yet, if ever at all, but it’s strong enough that I don’t think Amazon has to worry. Kindle is synonymous with eBooks. I think under the right circumstances, Kindle would have been a genericized trademark just like Kleenex… although I don’t imagine that’ll happen.
What I do think Amazon should worry about is how technically advanced the iPad is, despite its branding and similarity to the iPhone and iPod Touch. If anything, Amazon should step up their game to make the Kindle a much more quality product and strengthen their brand even further.
I don’t say any of this because I have an allegiance to either product, or any other. I’ve never even held or seen an eBook reader. I do have an iPod Touch and so I can sort of triangulate the kind of experience the iPad may provide, and I do find it appealing. I think Apple has a very nice product, although I question its necessity and branding.